The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that …
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Design: Pro vs. DIY
How you present your business can affect the number of sales and leads your business will receive. So if you are serious about your business you should let a professional designer handle the design work for you. Designing might seem like a simple task to many people, especially when there are so many software and online services available today that claimed to allow anyone build their own website and slap together your own print designs without any technical knowledge. The truth …
read moreSEO vs. PPC
Traffic is the lifeblood of every website therefore, the success of any online business greatly depends on the amount of traffic it can generate for its site pages. This is an indisputable fact. SEO vs. PPC or Search Engine Optimization vs. Pay Per Click, two of the most powerful traffic generating approaches on the internet. Though their end goal is the same, they are different concepts that require completely different techniques and methodologies. I personally believe one shouldn’t be thinking in terms …
read more5 Reasons Why SEO Is The Best Investment For Any CEO
Search Engine Optimization (SEO) Absence of risk In many cases, paid advertising is subject to click fraud risk and competitor’s black techniques (such as using software that would click your ads thousands of times without any real profit to your site; however, you pay for each click to the search engine). High-tech pay-for-performance programs (such as Google AdWords) claim to have advanced protection against such behavior (and they do have), however the risk can never be reduced to zero. Reliability …
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